近年来,全球变暖加剧,温度升高除了带给人们炎热等最直观的感受之外,气候变暖也给生态环境、生存的环境甚至人类的健康都带来巨大的影响。一些极小的事情,比如人们一次随地乱扔垃圾的行为也极有可能将北极熊生活的冰川雪地融化一部分。
关注全球变暖用爱为世界“降温”
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当日气温达到35℃以上,即为高温,对于长期高温作业的劳动者而言,除了会感觉到炎热之外,身体也会造成不同程度的伤害。基于此,全球拥有约5亿用户的墨迹天气联合雪碧、麦当劳,在2015年首次推出“35℃计划”活动,唤醒公众对夏季高温的关注,通过气温35°C以上免费领取雪碧的活动形式为用户送去清凉,给用户传递关爱。此活动不仅为墨迹天气获得了大众的好评,更是成为了跨界合作的典范。
2016年的墨迹天气,在推出更多“天气类服务”的大战略下,与雪碧、麦当劳再次合作,推出以“击败炎热,降温世界”为主题的全新“35°C计划”。
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