众网红妹子齐聚黄浦江畔《百万主播》强势登陆上海滩

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众网红妹子齐聚黄浦江畔《百万主播》强势登陆上海滩

时间:2016-06-24 来源: 未知我要投搞

由国内最大网红经纪公司中樱桃与国内最大直播机构MJ娱乐近期将联合推出大型励志主播求职节目《百万主播》，该节目尚未开播却引发业内巨大震动：继两亿天价签约金曝出后，《百万主播》巨型广告于6月23日在上海北外滩SIPG大厦高调登陆，这则广告在众网红的同步直播下，瞬间覆盖超过一千万人次。
（图1）众网红妹子齐聚黄浦江畔同步直播《百万主播》
众网红妹子齐聚黄浦江畔 《百万主播》强势登陆上海滩
6月23日晚上海北外滩，照亮浦东浦西的SIPG大厦楼体出现了"网络招聘节目《百万主播》总签约金2亿 "的字样，即使是隔黄浦江，也可分外清楚的看到闪耀的广告文案，就在视野最佳的黄浦江畔，众网红妹子正通过直播平台，将这震撼的一幕垂直送入近千万粉丝。
（图2）上海的地标上海滩
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“网红”概念自诞生以来，关注与负面便源源不断，其超高的关注度虽然蕴含巨大的商业价值，但正因为这种聚光灯效应，网红行为的瑕疵也被无限放大，引发社会讨论，甚至是监管部门的问责，这种不稳定的风险因素正是网红难登大雅之堂最大掣肘，根除这一问题的最佳方案便是从素质以及道德上对网红群体进行约束。
规范行业引网红追捧 “千万粉丝”既是支持亦是贺礼
据了解《百万主播》以“杜绝色情、杜绝低素质、杜绝没本事、杜绝一切低俗行为”为准则，以规范约束网红行为，为网红正名，重新定义网红群体，而此次推广《百万主播》巨型广告抢占上海滩最高点，正是表达了一种强势突围的态度。
（图3）百万主播巨型广告登陆上海北外滩SIPG
网红群体是否认可《百万主播》这一做法？众网红妹子齐聚黄浦江畔同步直播《百万主播》巨型广告上线，便可看出网红对《百万主播》的强力支持：既可以与低俗、色情等标签划清界限，又可以获得四大经纪公司青睐，甚至一夜成名化身国民偶像，不管从哪个角度来看，网红群体都是《百万主播》的最大受益者，此次百名网红同步直播除了是为《百万主播》加油助威，还可以认为是用千万人次的传播为《百万主播》的独到眼光提供最佳佐证。
（图4）《百万主播》2亿签约金
网红作为一个新型的群体，虽然已具备成熟的商业运用模式，然而其商业价值仍未触及天花板，任何朝阳产业在崛起之初都会经历从混乱到秩序，随着网红经济的逐步成熟，由混乱转向秩序是大势所趋，《百万主播》率先迈出规范化第一步，不仅迎合了网红群体“更上一层”的心理诉求，更通过“正规化”再度挖掘了网红经济的商业价值，震荡业内，引发巨大反响。