刚刚过去的2015年，绝对是跨境电商领域值得纪念的一年。从年头的中国人扎堆去日本疯抢马桶盖、电饭锅，到去年下半年消费者的注意力开始逐渐转移到国内电商平台，可见人们的购买方式在发生着巨大的改变。2015年，在政策利好的环境下，各大跨境电商纷纷开始大力度打折促销，并以此来吸引消费者们的青睐。现在国人即使不出国门，也可以轻松实现低价买遍全球的愿望。

 

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http://mpnews.cn/news/guonei/2016-04-20/302755.html
http://ahdaily.cn/anhui/shangye/20166189.html
http://jsdaily.cn/jiangsu/2016/04443920.html
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http://qnnews.com.cn/news/201604/8782.html
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http://hbdaily.cn/xinwen/shangye/2016/042031052016.html

不过，由于跨境电商的供应链极其复杂，各个跨境电商还处于补贴烧钱搞大促的阶段。当然，每个平台也都有其自己的货源优势，在过去一年的发展中，基本已经形成了各自的优势所在。天猫国际、京东全球购、尚品网、聚美优品、蜜芽、小红书等眼花缭乱的跨境电商，到底买什么最有优势？看完本篇就知晓。
聚美优品目前拥有超过8000万的注册用户，85%以上为女性，多集中在北京、上海、广州等一线城市。2014年9月份，聚美优品开通独立频道“极速免税店”，其总裁陈欧表示要“补贴10亿，称霸海外购市场”！打的就是以投入换规模，以爆品作为突破口，力求在美妆海外购方面建立领先地位。不仅如此，陈欧还自曝投资了it's skin品牌。根据公开的信息显示，聚美优品已取得韩国60位(以美妆类为主的)品牌商，以及日本资生堂和高丝等品牌商的授权。所以在聚美购买日韩和部分美国品牌还是相当有价格优势的。比如雅诗兰黛著名的anr眼霜在聚美售价仅为339元，而这款商品在天猫则要卖490元，今年补贴打的很猛的考拉海购也要卖359元。然而，聚美并不甘心止步于美妆，从去年开始聚美也向母婴和保健品开始扩张，但收效甚微整体步伐缓慢，毕竟，母婴类产品的价格实在是太透明了。